M&M Crew - Pool project video
Challenge:

A video for MM Crew – a company offering general construction services, specialising in swimming pools. We were asked to make a video of a recently completed pool, which was a great pleasure to do. The pool is pure art and we love capturing art on camera. The main goal was to show the size of the construction, the quality of materials and finishing. During the video session, we had to be very careful not to damage anything with loads of equipment we brought in. What is more, there were still some house renovation works going on and we couldn’t let that be visible in the video!

Solution:

We wanted to create a video that would make the viewers buy a swimming season ticket or reserve holidays in Egypt in a resort with an immense pool right away. The camera lens we used let us show the entire swimming pool in one shot, doing justice to its size and leaving the viewer in awe. We also used a zoom/macro lens in order to show all the details. Nothing left to add!

The camera itself was positioned on the camera slider so that we could achieve smooth motion. We even thought of the background music! Toned tunes give the video a luxury feel. You just wish you could jump in, don’t you?